Social media has been very beneficial for marketing for a long time. Facebook, Twitter, and Instagram have been proven to boost the sales and branding. Businesses have seen significant growth during this year, due increasing engagement through social platforms. These platforms have helped them to gain their identity in the market on a larger scale. But now the time has changed and so the technology.
During this year 2017, it is expected that brands may also start using this famous platform for their products and services marketing. But now the marketing strategy may change and a new platform will be added to the list of social media marketing plan. This platform is none other than Snapchat.
Initially, researchers found that a maximum number of people using Snapchat are between 14 to 15 years of age. But owing to the growing popularity, simple interface and the complete feel of the platform made it a must-have application.
Now, Snapchat started to become popular and finally, WSJ reported that around 14% of people over 25 to 35 years. Another reason for choosing Snapchat is its core competency to attract audiences and then crack the code. Snapchat allows people to capture moments and save the images of these memories. It also has the facility for group chat. This group chat feature is an amazing thing, where you can create groups of your family and friends. So, for marketing, this group chat will be an add-on, where you can share your business and service with other members of the group.
Businesses have become strong enough to experiment with social platforms and gain more publicity amongst the common people. Snapchat has been used by some of the businesses. And the best thing is that they have seen the difference between Snapchat and other platforms. Snapchat is more interesting. You can create stories and share them with your family and friends on Snapchat. So, likewise you select your market plan, create a story and you’re good to go to start your Snapchat marketing.
It’s surely the time for Snapchat to become one of the important platforms for business marketing. Due to increasing number of users on this platform and the engagement rate of the stories, this would be a great deal for businesses.