Digital marketing is one of those fields in which there is something new every day. The best practices, the algorithms, techniques etc. keep changing. So, one must remain informed to be a professional in the field of digital marketing. Here are some of the latest trends in 2017 in the field of digital marketing.
Image Surrounding Experience: There will be a rise in the implementation of augmented reality and virtual reality. The 360-degree view of videos is a great way to make the audience feel that they are part of something big and also a sense of interaction with their environment.
Native Advertising will Hold its Ground: Native advertising is one of the most trusted methods of conventional advertising. It allows a brand to validate a product in a most natural looking way and thus helps to drive the niche audience towards the product.
Content will be the King Again: Content will remain the most important method of digital marketing. It is the content that will help a brand expand its ground in the digital market. However, there will be more creative, innovative and quality content as compared to last year.
Live Video Streaming will Attain New Height: Well, live video streaming has been in the market from last year. And it will attain its true height in 2017. All thanks to the faster internet and improving a quality of mobile devices. Brands must learn how to use live streaming to promote their products.
More Specific Marketing Campaigns to Come Up: The number of available customers to digital markets has remained more or less the same but the market itself has become way too crowded as more and more companies have entered. Thus, the companies will focus more on a particular niche of the audience and thus will see more specific marketing campaigns.
Maximum Utilization of Social Media: This year, brand promotion through social media platforms will reach its true worth. The brands will focus on one to one interaction to build a brand reputation using social media platforms. This is a very cost effective method to create a brand reputation online.
We can never predict accurately the trend that will rule the digital market, however; the above-mentioned trends will surely be the highlights. Hence anyone related to digital marketing must make himself/herself aware of these trends because, in digital marketing, the old trends fade away too soon.