Five Best Practices for YouTube Marketing

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YouTube Marketing

YouTube in recent years has emerged as the premier location for video content on the Internet. Over 300 hours of videos are uploaded every minute on YouTube and it is very difficult to stand out among all that content. However, there are some basic guidelines any creator can follow to help their channel grow in popularity.

Research and Analysis: This is an absolute must and applies for all types of creators. Research must be done on channels that are producing similar content as yours and what they are doing to be successful. Using YouTube Analytics is also necessary to find out exactly who is watching your videos and assess their engagement level. Knowing the competition and your target audience will help in producing better content.

Improve the Channel Page: It is imperative to add links to your other social media accounts on your channel page. Having an interesting trailer to make a great first impression will help you gain more subscribers. Creating a channel icon, customized subscribe button and adding channel art help add character to your channel.

Make Videos More Accessible: Making an easily accessible video can help it get more views from users across the globe. This can be used by adding subtitles in different languages, optimizing videos for the YouTube mobile app and adding useful descriptions. Adding a proper title and relevant metadata makes your video easier to find.

Interact with Fans: It is always good to keep in mind that YouTube is also a social site. Creators should be aiming to build a community of fans and not a fan base. This is only possible if

Cross-Promotion and Collaborations: It is vital that YouTubers also have accounts on popular social networking sites such as Facebook, Twitter and Instagram. This will help in promoting their content to more people and also build a sense of community among the fans. Another useful technique of growing your YouTube channel is to collaborate in videos with other YouTubers who produce similar content.

It is important to have good content, a target audience and a loyal community of fans around your channel to become successful. These are some of the cool practices YouTubers can follow to gain more viewers and make their channel more popular.

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