It’s no secret that Facebook has become one of the most used platforms for marketing and brand promotion. But how many businesses have really profited from it? People still think to get thousands of likes and shares will improve their business but this is not the truth. Of all these likes and shares how many really convert into sales? So, Facebook marketers you really need to relook over your strategies and see where you are lacking behind. We’ve pointed out 5 very common Facebook marketing mistakes that you should avoid getting the maximum from this platform:
Selling Many Products: Don’t try to sell all your products in one go. Posting too many products will not do any good. Add related things to your page, for example, if you have a business of clothes then don’t post only clothes but also share testimonials and good reviews. This will help people to trust you and your business. Share some fashion tips or some good articles on fashion. By doing this you will give a chance for people to come back if they really like your style of posting and you never know, they will start buying your stuff.
Posting on Wrong Time: This is also a common mistake that marketers make. Posting your updates on any time of the day is not a good practice. A number of researched say that most of the people on Facebook are active in the morning or in the evening. During the daytime, people are usually in their work, so they hardly give a look at it. So, to get the maximum notice to your post analyze your page see at what time you get most of the attention and post frequently at that time only. You can also you schedulers to schedule your post.
Making a Facebook Profile Instead of a Page: Another most common and big mistake people do is that they make a profile instead of making a page. Facebook page and profile have different effects, a profile is more personal and a page can be commercialized. A Facebook profile doesn’t have insights whereas page has insights, so if you have a profile for your business then you can’t analyze the insights.
These above mistakes are only a few to name but there are a lot such as posting a lot of updates and content, not adding adequate brand information, not using Facebook ads, ignoring comments and focusing on likes and much more. So, to get most out of this platform first learn the tricks to use it and then you’ll see a huge difference in your Facebook marketing strategy.