Do you ever heard of saying that failing to plan is planning to fail? This is old saying but so true when it comes to the social media marketing. Planning for the social media strategy is as important as going for the solid business plan.
If your social media strategy is right, then even the fans are going to know about it. To attract the people and followers, and converting them to your customers, you’ll need to have a good strategy for a social media platform. We’ve compiled some of the questions that you may ask while building the company’s marketing plan.
Which are the best social media platforms to promote small businesses?
Whether the company is a multinational firm or small organization, you can’t leave the Twitter account. It is the social media website that is very easy to use and learn. Google+ is also the one that boosts up your search engine optimization. If your organization is B2B, then LinkedIn and Slideshare is good to reach out, and for B2C, Facebook and Pinterest are the best.
Is it necessary to use social media to provide services to the clients?
Social media is one of the strongest platforms for the customers to interact with business. You can easily use Facebook, Twitter, Google+, and so many others instantly and comment to the client queries.
Who should maintain and handle my firm’s social media accounts?
If the company is small with just some of the employees, it is good to consider someone from a staff member who also has good track record in maintaining things. If the company is huge, an employee from the marketing department is perfect to handle. Businesses that have more budgets but not that much experience with social platform could benefit from hiring a social media marketing consultant.
What kind of links or contents should I post and on which platform?
Facebook, Instagram, Pinterest, and Google+ are visual, so going for the images of your products, events, and snapshots of the employees working can be the best choice for such social media sites. But only the status update on Facebook without a link is also in trend now and will work.
Should my organization be present on all the social media platforms?
Some of the small businesses begin with writing the blogs and presence only in one social media network for few months. You can use the survey to find out that which platform is better and also know that which social site your customers use the most. The more the company will grow; more you can experiment with your social media marketing.
What mistake should be avoided?
Don’t plan for the social media but have one and only stick to it. Social platform changes with time, so you need to be prepared for this. Change your strategies and evaluate them regularly. Doing this monthly will help you to identify that which of them are working best.