Are you worried due to increasing bounce rate of your website? It’s because visitors quickly bounce off from your landing page. You need to focus on generating more leads, improve your email marketing strategy and get more landing pages for your website to lower bounce rate. We have compiled a few ways that will help you to reduce the bounce rate on your website
Content Plays a Major Role: One of the biggest reasons why visitors won’t stay on your web page is the content. If the readability and format of your content are not user-friendly then the user will not read it and switch to another page. So, to stop the user from going you need to focus on the content. Create readable, logical and engaging content.
Keyword Selection: If you want to improve your search engine ranking then target the right keywords. Keywords are very important for your content marketing campaign. Select high value and relevant keywords for your website. To increase traffic and ranking you need to decide proper targeting keywords.
Avoid A Lot of Popups: According to a research, 70% of the users found popups irrelevant and irritating. It’s difficult to settle on whether to have popups or not, as popups really work especially for emails but then it also contributes to the increasing bounce rate. It still you want popups then the best practice could be to make simple and less irritating popups that do not always annoy the visitors.
Don’t Forget Call-to-Action: After engaging content and interesting headlines, the next attractive thing is call-to-action (CTA) button. It should compel the visitors to click on it and see what you have to offer. Although, it doesn’t help to increase engagement but it may contribute to increasing conversions.
Meta Description: The first thing that user reads about your website is your description. So, create meaningful and interesting descriptions for your website as well as its pages. This will help to attract the users and will give an impression that your content may also be as good as your description.
There are many other ways like structure and format of your landing page, color and theme of your site and the placement of content. Make it simple and interesting so that user may get some takeaway from your website. All these things will help you to decrease the bounce rate and increase the engagement on your website. And it will ultimately help you to gain some leads and conversions.