Building a strong reputation of your company takes a lot of time and efforts. But it takes only a few moments to undone this reputation. Especially, negative comments or reviews spread faster than positive ones and put a great impact on your reputation. Maximum customers agreed that they get influenced by reading the company reviews and change their decision of purchasing their products and services.
So, with so many things affecting your brand, it becomes very crucial to monitor your online reputation regularly. Here we have suggested few ways of using social media for your online reputation management.
Make a Plan
The first step towards monitoring your online reputation is to create a plan and stick to it. Create a strategy, decide which social platforms you want to track. Visit them regularly and see what people are saying, why they are reacting in both the situations either positive or negative.
Use Free Tools Available for Social Media Monitoring
There are a number of tools that are free and quite useful for monitoring your reputation. Just a few to name are:
And there are some more, these tools can be very helpful for tracking your reputation on social media platforms.
Engage with your Audience
People may judge you on the way you interact with them. So, only staying active on social media and sharing posts is not sufficient, you need to respond to comments, messages, and queries of people in a very positive way. Reply as soon as possible, the will encourage them to contact you more as they are getting an instant response. Also if someone has a problem you can quickly help them and give them solutions. This will create a good impact on them. Be polite and nice to people commenting on your posts, they may get angry or rude but never lose your cool, reply smartly.
Social media is the fastest way to get popular on the market but this way can be positive or negative. It’s totally up to you, how you want to nurture it. But to keep maintain your brand image and improve your reputation, social media can surely help, so keep working on it and keep monitoring the activities on it.